Why does it matter?
We all know it – you prepare an important email with a news update from management, a policy update or an invitation to a training session… and the response? Silence. Zero responses. And what’s worse is when you find out after a week that almost no one actually read it.
In today's post, we will try to focus on the most common reasons why employees ignore company emails - and what to do about it.
1. They don't have a company email at all
It's not uncommon in most large companies – employees on shift simply don't have access to email . And if they do, they often check it very infrequently.
Solution: Communicate via a tool that employees have at hand – for example, via the Growy NET mobile application . There, messages are available to them at any time, for example during a break.
2. Emails are too long and unreadable
Corporate communications often tend to be unnecessarily formal and “messy.” As a result, people either don’t even click through the content or give up after the first paragraph.
Solution: Shorten your messages, break them down into bullet points, add a simple headline, and even an image or a smiley. In a mobile environment, brevity is key to success.
3. Employees don't notice that something important has been sent
Even if you have your email set up correctly, people just won't notice that something important has arrived among hundreds of other emails . And if they're not at their computer, the chances are even lower.
Solution: Push notifications on your phone are unmissable. And you can even set up mandatory read receipts – so you know the message didn't go through.
4. People don't see the point in reading it
If most company messages are "something for management" from the employees' perspective, they will automatically start ignoring them .
Solution: Regularly communicate news that also concerns operations - e.g. shift changes, employee benefits, congratulations on life anniversaries. In Growy NET, this is easy to do through modules such as surveys or requests .
5. There is no clear place to find information retrospectively
Emails have the disadvantage that they disappear into the inbox after a few days. And what if someone forgets something? It's hard to find where it was.
Solution: Have a single place for all information – a digital bulletin board, guidelines , application overviews . All accessible retrospectively, from your mobile phone.
In conclusion
When news doesn't reach people, it's as if it never existed.
Instead of traditional emails, try bringing internal communication closer to the reality of today's operations - simply, clearly, and where employees can really see it.
Growy NET offers digital guidelines, applications, surveys and much more - accessible from your mobile phone. Thanks to this, everyone can access important information.
Try Growy NET yourself – for free, in just a few minutes
